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Saturday, September 24 • 10:00am - 11:30am
Solve the Right Problems: Creating a Clear Product & Experience Strategy

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How do we know we’re solving the right problems or real customer needs? Will our features and designs have the impact for our customers and business that we are hoping?

A clear product and experience strategy helps us answer these questions to build stuff that truly matters most for our business and its customers. By defining goals for our product and experience, gathering user research insights and making informed decisions based on those things we greatly increase our chance of success. Creating a clear product and experience strategy in this way gives us clear answers to “what are we doing?” and “why?” so we can later measure the success of our designs and features.

Join us in this event to learn more about how to create a clear product and experience strategy for your company and products


Zack Naylor

CEO Co-Founder of Aurelius

Saturday September 24, 2016 10:00am - 11:30am PDT
Buzzfeed Minneapolis