Good design leads to good products and good customer engagement, whether physical products, software or other. And good design starts early in the process. Not after prototyping and just before public release, but during conception and ideation. Hear from design and engineering firms Psoup and Caztek on wiring in good design early and get a little show & tell of some example products. Also, a tour of the Booya, the collaborative engineering and design space where it all goes down.