From Odysseus to Steve Jobs, we all have a story to tell. In 12 easy steps, you will learn about Kristi Hemmer’s story from the classroom to backpacking the world on $20 a day to social enterprise. Then, you’ll use the Monomyth (aka Hero’s Journey you learned in English 101) and in 12 easy steps map out your StartUP journey. It will challenge and inspire you to dig deep into what you already know and what you are learning to create a StartUP story that is unwritten or needs revision. No writing experience needed. Bonus: it serves as an innovative SWOT analysis and Business Plan.