Build a niche app - focus on gaining traction and viral growth - figure out monetization later. While this strategy of focusing on product and audience has worked for startups in the Second Wave of the Internet (such as Facebook and Instagram), AOL Cofounder Steve Case argues that entrepreneurs in the Third Wave of the Internet will need to operate by a different playbook in order to transform industries like healthcare. The Third Wave is about the “Internet of Everything” and Third Wave entrepreneurs will need a new focus on Partnerships, Policy and Perseverance.
