Just what is Biomimicry? Join fellow innovators from around the metro at the Azul 7 design studio for a deeper look into the ultimate framework in adaptive design. Denny Royal, Azul 7 Principal and Biomimicry thought leader, will present modern examples of innovative, life-sustaining, product design gathered from observing 3.8 billion years of evolution. Lisa Helminiak, Azul 7 CEO and a special guest speaker will define Service Design and share real-life examples of how Service Design principles can differentiate your startup.