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avatar for Greg Appelhof

Greg Appelhof

SPRING - Retail
Global Senior Executive, Consumer Electronics Consulting
Minneapolis, MN
Greg Appelhof is the founder and CEO of SPRING - Strategic Planning & Retail Integration Group, with offices in Minneapolis and San Francisco. Greg has over 20 years of experience working with consumer technology manufacturers through direct and distribution businesses specializing in launch strategies, growth plans and marketing program management with a particular success in emerging technology products.

SPRING works with consumer product companies and IP owners to prepare them for successful product and brand launches while mitigating the risks of today’s diverse & dynamic retail environments. SPRING accelerates the go-to-market process and allows the brand or product to realize its maximum potential at retail. SPRING does this through a proprietary “retail back” methodology that ensures that the product or brand is aligned with market demand and that the product, brand, and company is retail-ready.